On Sunday, the USA v Brazil World Cup game proved to be as entertaining as Transformers 3 on a hot summer day. In 3-D. Although there were no space robots or Michael Bay explosions, the game featured a goal within the first two minutes of play, a harsh referee, a devastating red card, an overtime goal by Brazil’s five-time FIFA Women’s World Player of the Year, a last minute (in extra extra overtime) equalizer by the US, and a penalty save during the game deciding shoot out.
And yet, this game earned a 2.6 overnight rating for ESPN compared to last year’s World Cup USA vs Ghana game’s 9.9 rating. The difference? Last year was the men’s World Cup and this year is the women’s World Cup.
Getting girls in the game is as valuable for promoting the future of women’s soccer as it is for the girls who play the game. According to Team-Up for Youth, “Sports and physical activity can give girls positive body image, improved self esteem, tangible experiences of competency and success and increased self confidence.” Through soccer, girls gain a breadth of experiences and life skills that they would otherwise not always have the opportunity to acquire. The good news for women’s soccer? More potential players, supporters, and fans. With new generations, there is hope that women’s soccer will finally get the attention that they deserve.
See how we are helping get girls in the game: visit us at www.americascoresdallas.org
Watch the USA’s semifinal game against France on ESPN3 on Wednesday, July 13th at 10:30 AM.
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